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“The Internal Influencer”?

Updated: Aug 26, 2022

I once said that people only respond to greed or fear, and it looks like cloud migration is fuelled by both. Technically a cloud native UI is complex, and the opportunity to get something wrong is high, we have all heard the horror stories of unexpected invoices at the end of the month. This is not the fault of the cloud vendor, they are merely trying to provide as much flexibility to the client as possible, the problem lays with operatives without the appropriate level of expertise to really understand the architecture and the billing construct.

As a result, we now have comprehensive technical accreditation programmes for most of the largest cloud vendors, and along with the highest level of accreditation comes a hefty salary demand (and why not).

So, we now have an interesting conundrum, and is the tail now wagging the dog?

Does the business need public cloud or does the cloud architect want public cloud to maintain their hefty salary. If you have a relatively static workflow with little or no cyclical deltas then why would you put this into a dynamic billing construct, surely this would make sense to remain on a predictable cost model.

But what fun is that for a cloud architect, that is not going to allow them to hone their skills on the ever-changing cloud landscape, and the fear here is that that they will be left behind.

So now we have the biggest companies on the planet driving demand for their services through a bunch of internal influencers who get paid handsomely by the company that they work.


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